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DANA BUICE, CEO

Leaving the medical device industry, Dana decided to pursue a career that combined her passion for sport and the outdoors with her desire to solve problems and create lasting impact on an industry that is ripe for change.


TIM SHERRY, COO

Whether he's hand jamming his way up a cliff or getting boots muddy, Tim loves to get outside in the Pacific Northwest. This California boy has lived in Quebec and Texas, and even mapped geology in Namibia. His mission is to break down the barriers that keep people from getting rad in the outdoors.


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ANDREW WHEATLEY, CDO

Born and raised in Michigan, Andrew grew up enjoying long walks on the beaches of the Great Lakes and back road tours of the Upper Peninsula. With a lust for gear and a drive for seeking the unknown, his mission is to create sustainable outdoor products that change the way people enjoy the outdoors.